Who Is FoodStorage.com?

Shawn Anderson 5

It isn’t often that a new food storage company/brand comes into the preparedness industry. While we haven’t had the time to review all of them (those reviews are coming, we promise!) there are certain brands that appear out of thin air and look to make a serious play for customer’s attention from the long time stalwarts of the food storage industry.

One such brand has recently sprung out of thin air, so today we are going to talk about them, Nutristore. Their future home can be found at foodstorage.com, its a new brand being developed by Shelf Reliance. We first noticed this brand popping up on Costco.com’s preparedness section of their website. Having never heard of it we did what any good internet sleuth would do and took to googling for details. Here is what we know so far:

- Nutristore is a new brand of food storage owned by Shelf Reliance.

Evidence of the owner, comes from a variety of sources:

1. The phone number on the foodstorage.com site was Shelf Reliance’s customer service line – a very straight forward sign that it is their website and brand.

2. We have also noticed nutritional details on the products on Costco’s website match up to the details on the same product from Shelf Reliance – makers of Thrive.

3. Nutristore also has small serving sizes typically half of other brands, this is a similar tactic used by the Thrive brand. 1/4 cup is their serving size for both brands while all other food storage companies have a 1/2 cup when it comes to fruits/veggies/ect.

- Nutristore will be available from Costco.com and at foodstorage.com.

Nutristore Thrive Shelf Reliance Food Storage.com website- Their foodstorage.com website is under construction, we have seen it on some days where you can navigate around numerous category, product and About Us pages. As of the night of this posting the site has returned to what is showed when we first came across it several weeks ago, stating UNDER CONSTRUCTION as seen to the left.

- Nutristore appears to be available in #10 cans, not in pouches or pantry cans to our knowledge.

- You can buy their freeze-dried fruits, vegetables, and cheeses from Costco today, they make you buy 6-12 cans at a time which is nothing new for Costco buyers!

- The FAQ page of the foodstorage.com website stated that foods came from around the world including China, something we have already digged up in our Shelf Reliance review.

- It appears to be a non-MLM brand, unlike Shelf Reliance’s other brand: Thrive.

Again their site is in progress right now and depending on when you visit it you may see the Under Construction banner or see the early stages of what they are building. From getting a good look at it last week it seems that Nutristore will be something you can buy through their website without the pressure of seeing a sales consultant inside of the MLM business model. This is great news for people that don’t want someone hassling you to buy more and more each month or come to their house for food storage parties.

Nutristore Thrive Shelf Reliance Food Storage.com- Their freeze-dried food prices on Costco are really good, if you are ok with where they source their food.

- Orders are delivered in discreet packaging.

- They sell rotation shelving under the brand FIFO. Shelf Reliance purchased this competitor a couple years ago. It is very clear they are separating Shelf Reliance and Thrive from this new website. We have yet to see Thrive or Shelf Reliance products of any kind on the foodstorage.com site.

Of course these details are subject to change early on as the company works to develop its brand and messaging. Some assumptions were made based on the site in the state it was when we viewed it last week, clearly they could make some changes so we will come back and update this post as we learn more.

Nonetheless it is interesting to see the new brand pop up and to see who is behind it. Our guess is Shelf Reliance is wanting to try the non-MLM (multi-level marketing) route and felt the need to start a whole new brand that was completely separate from Thrive. Having talked with 3 close friends who are or have been Shelf Reliance consultants they agreed that this is likely (in part) Shelf Reliance’s plan to sell product outside of the traditional MLM methods. With the Nutristore product line separate from Thrive and Shelf Reliance it enables the company to go after opportunities that might prove difficult with their existing business model.

5 Comments »

  1. Mike Wood January 11, 2013 at 4:21 am - Reply

    Cans are great, but I’m personally a huge fan of Mylar pouches for food storage – they can get up to a 25 year shelf life, and you can even pour hot water into them and rehydrate your food storage right in the bag. In a pinch, it beats dirtying dishes!

  2. Strawberry Lady January 17, 2013 at 3:33 am - Reply

    Hi, I’m concerned about some misinformation in your article about how consultants have to compete with Costco when it comes to Thrive products. This is actually not the case. All consultants are able to price match and offer better prices to any customer that wants a Costco Thrive package. And your personal consultant always has the option of making any of your large orders count as a personal party…meaning not only will your price be better than Costco, but by the time you are done, you will have the benefit of host benefits (10% of your subtotal back in free products, and the option to purchase $100 worth of products at half off—based on retail prices).

    • Shawn Anderson January 17, 2013 at 4:00 am - Reply

      Strawberry Lady, I have updated the post. Thanks for the correction.

  3. Strawberry Lady January 17, 2013 at 1:13 pm - Reply

    HI Shawn, thanks for making the correction. I’ve also been hearing some things different to what your article says…………not that Nutri and Thrive are the same, but rather Nutri is using the Thrive packaging facilites to package their own Nutri food products….two different companies, using two different foods, but sharing the same space. Have you heard anything about this?

    • Shawn Anderson January 22, 2013 at 3:22 am - Reply

      Hadn’t heard that Shelf Reliance was going to get in the business of co-packing. Going to be interesting to see more when they launch the site. Considering a bunch of things listed and others I know I would put my money on the two brands being run by SR but we will see, you very well could be right… there are companies like Food for Health International that sell direct to the public with their own brand while also co-packing for other companies.

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