It isn’t often that a new food storage company/brand comes into the preparedness industry. While we haven’t had the time to review all of them (those reviews are coming, we promise!) there are certain brands that appear out of thin air and look to make a serious play for customer’s attention from the long time stalwarts of the food storage industry.
One such brand has recently sprung out of thin air, so today we are going to talk about them, Nutristore. Their future home can be found at foodstorage.com, its a new brand being developed by Shelf Reliance. We first noticed this brand popping up on Costco.com’s preparedness section of their website. Having never heard of it we did what any good internet sleuth would do and took to googling for details. Here is what we know so far:
- Nutristore is a new brand of food storage owned by Shelf Reliance.
Evidence of the owner, comes from a variety of sources:
1. The phone number on the foodstorage.com site was Shelf Reliance’s customer service line – a very straight forward sign that it is their website and brand.
2. We have also noticed nutritional details on the products on Costco’s website match up to the details on the same product from Shelf Reliance – makers of Thrive.
3. Nutristore also has small serving sizes typically half of other brands, this is a similar tactic used by the Thrive brand. 1/4 cup is their serving size for both brands while all other food storage companies have a 1/2 cup when it comes to fruits/veggies/ect.
- Nutristore will be available from Costco.com and at foodstorage.com.
- Their foodstorage.com website is under construction, we have seen it on some days where you can navigate around numerous category, product and About Us pages. As of the night of this posting the site has returned to what is showed when we first came across it several weeks ago, stating UNDER CONSTRUCTION as seen to the left.
- Nutristore appears to be available in #10 cans, not in pouches or pantry cans to our knowledge.
- You can buy their freeze-dried fruits, vegetables, and cheeses from Costco today, they make you buy 6-12 cans at a time which is nothing new for Costco buyers!
- The FAQ page of the foodstorage.com website stated that foods came from around the world including China, something we have already digged up in our Shelf Reliance review.
- It appears to be a non-MLM brand, unlike Shelf Reliance’s other brand: Thrive.
Again their site is in progress right now and depending on when you visit it you may see the Under Construction banner or see the early stages of what they are building. From getting a good look at it last week it seems that Nutristore will be something you can buy through their website without the pressure of seeing a sales consultant inside of the MLM business model. This is great news for people that don’t want someone hassling you to buy more and more each month or come to their house for food storage parties.
- Orders are delivered in discreet packaging.
- They sell rotation shelving under the brand FIFO. Shelf Reliance purchased this competitor a couple years ago. It is very clear they are separating Shelf Reliance and Thrive from this new website. We have yet to see Thrive or Shelf Reliance products of any kind on the foodstorage.com site.
Of course these details are subject to change early on as the company works to develop its brand and messaging. Some assumptions were made based on the site in the state it was when we viewed it last week, clearly they could make some changes so we will come back and update this post as we learn more.
Nonetheless it is interesting to see the new brand pop up and to see who is behind it. Our guess is Shelf Reliance is wanting to try the non-MLM (multi-level marketing) route and felt the need to start a whole new brand that was completely separate from Thrive. Having talked with 3 close friends who are or have been Shelf Reliance consultants they agreed that this is likely (in part) Shelf Reliance’s plan to sell product outside of the traditional MLM methods. With the Nutristore product line separate from Thrive and Shelf Reliance it enables the company to go after opportunities that might prove difficult with their existing business model.